Following the deployment of this strategy we came to assist with all aspects of the branding, marketing and communications campaigns for Sarasin fund launches. In this way, we ensured that their share of voice enabled them to punch well above their weight in a highly competitive marketplace.
Our efforts further developed into positioning Sarasin fund mangers, including their CIO, Guy Monson, as leading and authoritative spokespeople for the investment management industry across the full media spectra (digital, print, broadcast, narrowcast).
The perception of the Sarasin brand became synonymous with quality, authority and innovation in all that it engages. As a consequence hardly a week would pass without some form of third-party Sarasin endorsement, or call for a public face to comment in the news media.
Guy Monson: Crusader who believes in global themes [Paywall]
Charities manager calls for fresh approach [Paywall]