“Can you see the world the way it is? To distinguish what is real, from how things appear?”, these are the opening lines of the philosophy video we created for our client as part of their rebranding project. But let’s rewind to the start of 2017 when IPM, a Stockholm-based, alternative systematic manager, came to us for a holistic rebrand to reflect global investors’ changing perceptions and a growing requirement for greater transparency.
It had being going for 18 years, and having successfully navigated through challenging environments it now wanted to solidify its values and philosophy and to present them to the outside world, in the form of a stronger, more relevant and consistent brand. A good agency now needed to find the core of what IPM really stood for and to express that with clarity and conviction.