3 min read

Evolving Investment Brands

   

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Building your ESG story

As 2021 opens up before us many firms in the investment industry are seeking insight and definition into what is now becoming an essential, central theme: how to express our ESG strategy?

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5 min read

Covid brandscape: evolution or revolution?

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keeping your brand
5 min read

Can you keep your brand when all about you are losing theirs…

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Adapting online
5 min read

More online than ever before

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brand clinic
2 min read

Free one hour emergency Zoom Brand Clinic

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7 min read

Don’t wait for blood in the streets – why investment marketers need to be ready for a downturn

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5 min read

Should designers be worried by Artificial Intelligence?

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How investment brands can cut through the noise by telling their story.
6 min read

How investment brands can cut through the noise by telling their story

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10 min read

In branding, less could be more, or at least equal to

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The Barcelona Chair, designed by Ludwig Mies van der Rohe and Lilly Reich. Photo credit: Courtesy of Knoll, Inc.
5 min read

100th anniversary of Bauhaus and its century-long story

As the Bauhaus celebrates its 100th anniversary, we look at the legacy of this institute and the influence it has had on modern design around the world.

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ESG
10 min read

How investment companies are (or aren’t) integrating ESG into their marketing.

We reflect on the promotion of various ESG brands, products and initiatives for the investment industry to help maximise your ESG marketing effectiveness.

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Iconic bottle brand: coca-cola & absolut vodka
5 min read

Brand is not just a logo

The logo is not the brand. It also shouldn’t be the only memorable element of your brand’s visual identity.

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unusual-type-blog header image
5 min read

A look at inspiring web typography trends

We have compiled examples of some of the most engaging, inspiring and unusual typographic trends we’ve seen in web design.

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women at work
7 min read

The profession of marketing and communications today for women

Our Marketing Executive Christabell Ndive shares some findings from her research survey on the profession of marketing and communications today for women.

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BNP AWARD BLOG IMAGE
5 min read

BNP Paribas ETF campaign award

BNP Paribas Asset Management win Funds Europe’s award for European Marketing Campaign of the Year award

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5 min read

Technologies investment industry marketers will be using in 2019

The fast-changing business landscape is delving into emerging technology in order to enhance advertising and marketing capabilities.

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5 min read

Are your brand values really working for you?

We see a problem with brand values in asset management. It’s not an easy fix and it’s industry-wide.

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Made in brixton after dark
3 min read

Made in Brixton – After Dark

Fin’s lead creative Jan Enkelmann’s photograph series “Smoking Chefs” is featuring in the Photofusion exhibition “Made in Brixton – After Dark” in London.

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