Iconic bottle brand: coca-cola & absolut vodka
5 min read

Not just a logo

The logo is not the brand. It also shouldn’t be the only memorable element of your brand’s visual identity.

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unusual-type-blog header image
5 min read

A look at inspiring web typography trends

We have compiled examples of some of the most engaging, inspiring and unusual typographic trends we’ve seen in web design.

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women at work
7 min read

The profession of marketing and communications today for women

Our Marketing Executive Christabell Ndive shares some findings from her research survey on the profession of marketing and communications today for women.

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BNP AWARD BLOG IMAGE
5 min read

BNP Paribas ETF campaign award

BNP Paribas Asset Management win Funds Europe’s award for European Marketing Campaign of the Year award

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5 min read

Technologies investment industry marketers will be using in 2019

The fast-changing business landscape is delving into emerging technology in order to enhance advertising and marketing capabilities.

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Fin Website BlogHeader
5 min read

Are your brand values really working for you?

We see a problem with brand values in asset management. It’s not an easy fix and it’s industry-wide.

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Made in brixton after dark
3 min read

Made in Brixton – After Dark

Fin’s lead creative Jan Enkelmann’s photograph series “Smoking Chefs” is featuring in the Profusion exhibition “Made in Brixton – After Dark” in London.

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the future predictions for advertising and marketing
5 min read

Targeting the future customer

We take you through insights provided by industry experts on which channels advertising will favour for targeting the future customer.

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branding must haves for 2015
20 min read

Branding must-haves for 2015

We undertook research across the web sites of the top 50 global asset managers in 2014. This gave some interesting insight into their top five brand values.

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Fin brand values cover landscape
20 min read

Do your brand values build value?

This year’s brand values must-have in asset management.

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Fin we talk
5 min read

We Talk Podcasts – They are relevant

In an evolving digital world it is important to continue learning. Podcasts are a convenient way to consume content when and where you want.

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Corporate video styles vs animation
5 min read

Corporate video styles vs. animation

A video is a form of content marketing and is a useful tool to drive viewers engagement into the personality of a brand.

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6 mobile apps we like with a great ux
5 min read

6 mobile apps we like with a great UX

In an evolving digital world, it is important to keep up with new UX trends. Shake up your web design ideas and smartphones contents with Fin’s top 6 apps.

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The business show 2018 the hot topics that are shaping the business world
5 min read

The Business Show 2018

Insights into some of the marketing trends that are shaping business today straight from the UK’s largest exhibition The Business Show 2018.

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Ft ignites interviews justin
6 min read

FT Ignites interviewed Justin Mould about investment industry branding and trust

Ed Moisson reporter at Ignites Europe, interviewed Justin, our MD and founder, on the matter of investment industry branding, and “how to win trust”.

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behind every great investment brand
5 min read

Behind every great investment brand is a great brand strategy

As a marketer, what constitutes good strategy will depend on whatever situation you are facing and the goals you want to achieve? Read our thoughts here.

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2017 web design trends
25 min read

2017 Web Design Trends

Our design team read through the blogs of our design-industry peers and distilled them into ten points you’ll see across our 2017 Web Design Trends guide.

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5 not financial services
5 min read

Five things we like (that aren’t Financial Services)

Here, you will find five things we like on the internet. Mostly unrelated to financial services, but all worthy of some note, we just want to bring them to your attention.

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9 golden rules for creative briefing
20 min read

9 Golden Rules for Creative Briefing

We sat around a table and discussed experiences and ideas that might improve the process of briefing projects. Here’s what we came up with.

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