We are an integrated creative agency building brands for the investment industry.
We make sense of brands, develop product messaging, inform market positioning and help you realise your marketing goals.
Over the years we’ve successfully defined, created and supported household names, large international companies, lesser-known industry stalwarts and start-up challengers.
We realise your brand positioning through innovative, creative and award-winning design which connects with audiences and brings your brand to life.
We like to develop challenging concepts that will push you out of your comfort zone. We’re also well-versed in working with compliance departments, so we know what to expect.
We develop digital strategies specific to your needs. Whether you just need some strategic advice or know exactly what you want, we can help.
We deal in websites, intranets and digital campaigns of all sorts. However you want to work with us we can be with you through the design, build, and roll out, or just wherever you need us.
We offer strategic thinking, value propositions, creative concepts and ready-to-go campaigns, supporting you wherever there's a need.
Our experienced team understand how to meet the multi-faceted needs of your audience, deliver multi-channel campaigns, or just slot in wherever you need them.
Our focus on financial and professional services means that our media relations specialists have a deep insight into all of the major players, products and publishers.
Our long standing in the industry means that we also have the best media contacts to get your message out there, into the right channels and in front of the right people.
Why choose us?
We have a unique understanding of the international investment branding strategies:
We speak, and write, in your language
We know how to push the creative side of financial services
We craft compelling content across the financial services sector
We give best advice and see your success as our success
We have an international mindset and client base to match
Our clients come back again and again
People who chose us
We’re proud to have worked with so many great companies and amazing people. We don’t have the space to show you them all so here’s a small selection.
We have a great team to bring you creativity and strategy, from both agency and client-side backgrounds.
Henri Piat Designer
Vincent Roussy Digital Designer
Justin Mould Managing Director
Margaret Axon Office Manager
Dan Hyde Account Director
Alan Fender Head of Strategy
Marek Warno Account Director
Alex Blondin Head of Digital
Ivo Forde PR Director
Anthony Shewell Media Relations
Roy Pritchard Business Development
Rob Fenech Front-end Developer
Henri has experience across a broad range of design disciplines: brand identity, product design, packaging, digital and publications, but his core focus is in the design of printed collateral. Meticulous by nature with a sharp eye for detail, he has designed for many premier brands, from concept through to production. Henri holds a degree in Graphic Design from the Paris school of design Intuit Lab.
Vincent is a digitally-focused designer with a strong interest in coding and front-end development, a trait that allows him to handle whatever digital project comes his way. Combining agency and client-side experience he is able to deliver creative (and always functional) designs, efficient user experience (UX) and oversee practical implementation of our projects. Vincent holds a Masters degree in Multimedia Design and Production from the University of Bordeaux 3.
Justin founded Fin International in 1987 as a specialist brand and design agency for financial sector clients. He now leverages his extensive market knowledge with his experience and understanding of financial brands in helping our clients clarify their branding and marketing requirements. Justin is a regular contributor and speaker at the Financial Services Forum.
Margaret is the first person you’ll meet if you come into the Fin office. Her role is the sort of position no-one is quite able to define, but one we couldn’t live without. Today she is variously described as office manager, star player and front-of-house, however, Margaret once lived another life as as a 3D designer. After graduating from St Martins, long before CAD existed, she worked in the design and production of interiors and events of all sorts. If you need to know anything here, she’s the best place to start.
Dan has over 15 years of experience working with clients to develop and produce content, managing design and publishing ‘things’ for both online and real-world environments. Dan works across a variety of accounts at Fin with a particular focus on content and digital marketing. Originally from a publishing background, he has experience working in both agency and in-house environments, with large international organisations and smaller, niche companies.
Alan joined Fin in 1996 as Creative Director leading the creative team. His focus is now on brand and marketing strategy, leveraging his creative background and knowledge of financial services to ensure alignment between our clients’ business objectives, marketing strategy and creative execution. Alan has over 25 years’ experience in the marketing and communications industry and holds a Degree in Graphic Design from Canterbury College of Art.
Originally a designer, specialising in corporate identity, Marek has since crossed the divide into project and account management. With over 20 years’ experience managing design and production resources to provide brand communication solutions to multinational organisations. Marek combines a creative background with a disciplined approach to his business, ensuring smooth delivery and efficient use of the client’s budget. Marek holds a Degree in Graphic Design from Central St Martins.
Alex has over 10 years’ experience leading demanding digital projects and building digital strategies. He has experience in delivering web portals, mobile apps, and Software as Service (SaaS) platforms. His focus is now on creating outstanding digital solutions for our clients through smooth delivery and efficient use of budget. He holds a Bachelor of Laws (with French law), and is bilingual in French and English.
Originally a banker at Guinness Mahon, Ivo co-formed Fin Public Relations in 2007. Ivo’s client-side background brings a deep knowledge of the financial services sector from every angle. Previously a Director of Sarasin Investment Funds, he was responsible for the marketing and public relations of the London investment management subsidiary of Bank Sarasin in Switzerland. Prior to this, Ivo was a shareholder and Director of First Financial, a financial public relations and advertising company.
Anthony joined Fin in 2009. He spent five years as an IFA with Towry Law before becoming involved in marketing within a number of agencies focused on financial services including First Financial. He has planned and implemented the advertising and marketing strategies for Jupiter Asset Management, Neptune, BlackRock, SVM Asset Management, New Star, F&C, Bank Sarasin and Aegon. Anthony is FPC qualified and is a fellow of the Royal Geographical Society.
This picture may put a face to an already-familiar voice. Roy’s career spans 23 years in financial services, having joined Legal & General straight out of University. Roy now heads up our business development team. In his time, Roy has held director-level roles within the mortgage-packaging and claims-regulation sectors. Always keen to help clients, Roy loves a challenge, and reaching out to potential clients gives him just that.
Rob has been building websites for the last 10 years and has worked for a wide range of companies including PR, Advertising, Football clubs charities and more recently FS websites.
His commitment to detail is revealed in the faithful reproduction of the designs into a working website. Rob is responsible for all back-end development and specialises in HTML5, CSS3, JS, jQuery, Design, Development, WordPress, PHP.
We’re always looking for great talent and currently we have the following roles to fill. If you think you’re the right person then we’d love to hear from you.
The same goes for talented freelancers: just drop us a line with your portfolio and we'll invite you in to see how we might work together.