Your mission, if you choose to accept it, is to “bring our flyers into the 21st Century! ”. The gauntlet was thrown, and Fin took up the challenge with relish. Here was an opportunity to merge print and digital skills, improve copy and deliver a confident graphic style to create modern, compelling Investor Communications materials.
Fin were briefed by CDC (the UK’s Development Finance Institution) to create a set of animated and interactive online materials; designed in full and taken through to html templates – each with a common visual thread, adapted for desktop, tablet, and mobile responsive use. The requirement for content was to clearly portray the message that CDC, (as a world leading, specialist ‘Impact Investor’), is 100% funded by the UK government; hence well capitalised with a strong heritage – having invested in sustainable ventures across Africa and Asia since 1948.