Having successfully partnered with BNP Paribas AM to define the campaign proposition and creative concept in relaunching them as a leading ETF provider, in 2018 we were requested to help resolve the issues across their global ecosystem of over 80+ websites.
In 2015 BNP Paribas Asset Management (BNP Paribas AM) had successfully carried out a website redesign and migration of their 80 individual websites onto a single global platform. Four years later, rather than presenting a unified and cohesive user experience, the websites had begun to diverge in terms of their design, content and user experience.
They charged Fin to identify the reasons for this damaging divergence across so many sites. Our support was to be in two forms: as a short-term, tactical fix to halt the divergences, and a long-term strategic roadmap for development and consolidation of their digital ecosystem.