Aegon Asset Management
Aegon Asset Management is a global investment business who manage and advise on assets of $311bn.
Fin supported Aegon AM on its brand repositioning exercise as the company undertook a global restructuring. We recommended a core value proposition of ‘Beyond borders’, which reflected Aegon AM’s goal of thinking and acting across geographical, cultural, and intellectual boundaries in a complex, interconnected world.
Our creative solution incorporates the 18.5° angle taken from Aegon’s brand guidelines to evoke a border through which Aegon is going beyond, to seek a better solution for their investors. Powerful aerial photography creates openness with a sense of exploration and open expanse for a broader and far-reaching vision.
We created both a range of Level 1 imagery for use in key collateral, plus a guide for development of Level 2 imagery (incorporating the visual angle) to be applied to everyday materials developed by Aegon AM’s global internal teams.
To view the full case study – https://www.fininternational.com/projects/aegon-aegon-asset-management