We proposed the video needed to start with a bang and continue at a fast pace, quickly presenting each point, aiming to grab the attention of Amundi’s presentation-weary sales colleagues during the global sales conference.
We created three options for the visual styling of the video – graphic, typographic and photographic – and workshopped these with the Amundi marketing team.
From our background research we created a summary sheet of all the key points and reviewed these with the Amundi team. The outcome was an A-list of must have messages, and a B-list of support messages. The A-list became the raw content for our copywriter to create the video script, from which we designed the storyboard to visually present each key message.
We created a sign-off line, ‘Get up to speed’, echoing the core offer of increasing expertise within a partner bank’s sales team.