A social media awareness campaign. A brand transformed, no phone box required…

STOXX dax case study cover landscape

The challenge

To celebrate the 25th anniversary of the DAX index, Fin was commissioned to design a character which would be the centrepiece of the day’s celebrations on the streets of Frankfurt.

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The solution

The character needed to personify the DAX index (then the champion of Europe) and embody its positive qualities. This character was to be made flesh (turned into a costume) around which a PR and social media campaign was built.

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