A little bit of festive financial fun to get you in the mood for Christmas……. Wishing you and your families …
Fin Christmas Card 2024
Author: Fin International
Fin International is an integrated creative agency building brands
for the investment industry.
Why taglines are important in investment management
Brandstorm – Roger Miners, Global CMO and CEO of BNP Paribas AM UK
Evolving Investment Brands
Building your ESG story
As 2021 opens up before us many firms in the investment industry are seeking insight and definition into what is now becoming an essential, central theme: how to express our ESG strategy?
Covid brandscape: evolution or revolution?
More online than ever before
Don’t wait for blood in the streets – why investment marketeers need to be ready for a downturn
Should designers be worried by Artificial Intelligence?
How investment brands can cut through the noise by telling their story
100th anniversary of Bauhaus and its century-long story
As the Bauhaus celebrates its 100th anniversary, we look at the legacy of this institute and the influence it has had on modern design around the world.
How investment companies are (or aren’t) integrating ESG into their marketing.
We reflect on the promotion of various ESG brands, products and initiatives for the investment industry to help maximise your ESG marketing effectiveness.
Brand is not just a logo
The logo is not the brand. It also shouldn’t be the only memorable element of your brand’s visual identity.
A look at inspiring web typography trends
We have compiled examples of some of the most engaging, inspiring and unusual typographic trends we’ve seen in web design.
The profession of marketing and communications today for women
Our Marketing Executive Christabell Ndive shares some findings from her research survey on the profession of marketing and communications today for women.
BNP Paribas ETF campaign award
BNP Paribas Asset Management win Funds Europe’s award for European Marketing Campaign of the Year award
Technologies investment industry marketers will be using in 2019
The fast-changing business landscape is delving into emerging technology in order to enhance advertising and marketing capabilities.
Made in Brixton – After Dark
Fin’s lead creative Jan Enkelmann’s photograph series “Smoking Chefs” is featuring in the Photofusion exhibition “Made in Brixton – After Dark” in London.
Our views on branding work we’ve seen
We take a look at how some recent big brands have refreshed their logos, with subtle modifications to optimize performance across all digital platforms
Targeting the future customer
We take you through insights provided by industry experts on which channels advertising will favour for targeting the future customer.
We Talk Podcasts – They are relevant
In an evolving digital world it is important to continue learning. Podcasts are a convenient way to consume content when and where you want.
Corporate video styles vs. animation
A video is a form of content marketing and is a useful tool to drive viewers engagement into the personality of a brand.
FT Ignites interviewed Justin Mould about investment industry branding and trust
Ed Moisson reporter at Ignites Europe, interviewed Justin, our MD and founder, on the matter of investment industry branding, and “how to win trust”.
Five things we like (that aren’t Financial Services)
Here, you will find five things we like on the internet. Mostly unrelated to financial services, but all worthy of some note, we just want to bring them to your attention.
9 Golden Rules for Creative Briefing
We sat around a table and discussed experiences and ideas that might improve the process of briefing projects. Here’s what we came up with.
What the top five do well: a digital review
We are often asked who is doing a good job, digitally, in the investment world, so we thought we’d share our thoughts on this area.
Is your logo working hard enough?
All too often we’re part of a debate based around the following questions: “what should our logo say?” and “do we need to change our logo?”
Inbound marketing: Fin’s five steps to success
Inbound marketing is recognised as the most powerful way to drive new business, even in financial services. Here are our top tips for a successful campaign.
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