Insights into some of the marketing trends that are shaping business today straight from the UK’s largest exhibition The Business Show 2018.
The Business Show 2018
Category: Posts
FT Ignites interviewed Justin Mould about investment industry branding and trust
Ed Moisson reporter at Ignites Europe, interviewed Justin, our MD and founder, on the matter of investment industry branding, and “how to win trust”.
Behind every great investment brand is a great brand strategy
As a marketer, what constitutes good strategy will depend on whatever situation you are facing and the goals you want to achieve? Read our thoughts here.
Five things we like (that aren’t Financial Services)
Here, you will find five things we like on the internet. Mostly unrelated to financial services, but all worthy of some note, we just want to bring them to your attention.
9 Golden Rules for Creative Briefing
We sat around a table and discussed experiences and ideas that might improve the process of briefing projects. Here’s what we came up with.
Is your logo working hard enough?
All too often we’re part of a debate based around the following questions: “what should our logo say?” and “do we need to change our logo?”
Inbound marketing: Fin’s five steps to success
Inbound marketing is recognised as the most powerful way to drive new business, even in financial services. Here are our top tips for a successful campaign.
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