Latest news and insights from the studio
We like to share our experience and our expertise, our insight and opinion is where we bring added value to your marketing.
3 strategies to build an investment brand of distinction
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Why taglines are important in investment management
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Brandstorm – Roger Miners, Global CMO and CEO of BNP Paribas AM UK
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Mini Series: Taking Accountability for your ESG – Chapter 1
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Brandstorm – David Master, Global CMO at Janus Henderson Investors
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Mini Series: Navigating new challenges in 2021 for growing investment brands – Intro
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Evolving Investment Brands
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Building your ESG story
As 2021 opens up before us many firms in the investment industry are seeking insight and definition into what is now becoming an essential, central theme: how to express our ESG strategy?
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Covid brandscape: evolution or revolution?
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Can you keep your brand when all about you are losing theirs…
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More online than ever before
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Free one hour emergency Zoom Brand Clinic
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Don’t wait for blood in the streets – why investment marketers need to be ready for a downturn
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Should designers be worried by Artificial Intelligence?
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How investment brands can cut through the noise by telling their story
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In branding, less could be more, or at least equal to
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100th anniversary of Bauhaus and its century-long story
As the Bauhaus celebrates its 100th anniversary, we look at the legacy of this institute and the influence it has had on modern design around the world.
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How investment companies are (or aren’t) integrating ESG into their marketing.
We reflect on the promotion of various ESG brands, products and initiatives for the investment industry to help maximise your ESG marketing effectiveness.
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Brand is not just a logo
The logo is not the brand. It also shouldn’t be the only memorable element of your brand’s visual identity.
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A look at inspiring web typography trends
We have compiled examples of some of the most engaging, inspiring and unusual typographic trends we’ve seen in web design.
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The profession of marketing and communications today for women
Our Marketing Executive Christabell Ndive shares some findings from her research survey on the profession of marketing and communications today for women.
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BNP Paribas ETF campaign award
BNP Paribas Asset Management win Funds Europe’s award for European Marketing Campaign of the Year award
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Technologies investment industry marketers will be using in 2019
The fast-changing business landscape is delving into emerging technology in order to enhance advertising and marketing capabilities.
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Are your brand values really working for you?
We see a problem with brand values in asset management. It’s not an easy fix and it’s industry-wide.
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Made in Brixton – After Dark
Fin’s lead creative Jan Enkelmann’s photograph series “Smoking Chefs” is featuring in the Photofusion exhibition “Made in Brixton – After Dark” in London.
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Our views on branding work we’ve seen
We take a look at how some recent big brands have refreshed their logos, with subtle modifications to optimize performance across all digital platforms
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Targeting the future customer
We take you through insights provided by industry experts on which channels advertising will favour for targeting the future customer.
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Branding must-haves for 2015
We undertook research across the web sites of the top 50 global asset managers in 2014. This gave some interesting insight into their top five brand values.
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Do your brand values build value?
This year’s brand values must-have in asset management.
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