Our 2025 Christmas Animation

Wishing you a Merry Christmas from us all at Fin…

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The Generation Divide: Why Understanding Generational Differences Matters More Than Ever

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5 min read

Wealth Mergers: Why Branding and Culture Can’t Be an Afterthought

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Holiday greeting card with red and green dots forming a Christmas tree shape on a beige background, with text ‘Season's greetings from all at Fin International.’
3 min read

Fin Christmas Card 2024

A little bit of festive financial fun to get you in the mood for Christmas……. Wishing you and your families …

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5 min read

Are you brand ready for sustainability regulation?

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EMSO monthly newsletter cover image – Fin International case study on enhancing investor loyalty through fund reporting
3 min read

Enhancing Your Investor Loyalty Through Superior Reporting

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Fin Brandstorm podcast cover featuring John Humpish, fintech pioneer and marketing leader, discussing financial brand strategies and future trends
8 min read

Brandstorm – John Humpish, FinTech Founder & Global Investment Marketeer

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Ugly Ad example – Fin International explores raw, unpolished ads in financial services marketing
3 min read

The Rebellion of the Ugly Ad

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Tree reflecting modern and traditional branding inspired by Bridgerton’s blend of history and innovation.
4 min read

What does Bridgerton have in common with investment branding?

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Navigating Transparency: The Investment Industry’s Journey Towards Sustainable Outcomes

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A pink sphere balanced on a green cone, resting on a red cube against a gradient blue background.
6 min read

3 strategies to build an investment brand of distinction

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Why taglines are important in investment management

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Roger_Miners_Brandstorm_interview
25 min read

Brandstorm – Roger Miners, Global CMO and CEO of BNP Paribas AM UK

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ESG_Accountability

Mini Series: Taking Accountability for your ESG – Chapter 1

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Brandstorm with David Master, Global CMO at Janus Henderson Investors, featured on an orange gradient background.

Brandstorm – David Master, Global CMO at Janus Henderson Investors

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5 min read

Mini Series: Navigating new challenges in 2021 for growing investment brands – Intro

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Illustration showing Fin's Brand evolution process
3 min read

Evolving Investment Brands

   

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A handshake overlaid with green and blue tones, symbolizing sustainable investing and environmental collaboration.
8 min read

Building your ESG story

As 2021 opens up before us many firms in the investment industry are seeking insight and definition into what is now becoming an essential, central theme: how to express our ESG strategy?

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Illustration of a person with a megaphone projecting icons, symbolizing brand value and communication.
5 min read

Covid brandscape: evolution or revolution?

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keeping your brand
5 min read

Can you keep your brand when all about you are losing theirs…

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Adapting online
5 min read

More online than ever before

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brand clinic
2 min read

Free one hour emergency Zoom Brand Clinic

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Illustration of a black swan labeled 'Downturn' on an orange background, symbolizing economic challenges.
7 min read

Don’t wait for blood in the streets – why investment marketeers need to be ready for a downturn

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Illustration of artificial intelligence design concept with glowing circuit lines and neural network graphics.
5 min read

Should designers be worried by Artificial Intelligence?

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How investment brands can cut through the noise by telling their story.
6 min read

How investment brands can cut through the noise by telling their story

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Abstract design with overlapping red and orange circles.
10 min read

In branding, less could be more, or at least equal to

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The Barcelona Chair, designed by Ludwig Mies van der Rohe and Lilly Reich. Photo credit: Courtesy of Knoll, Inc.
5 min read

100th anniversary of Bauhaus and its century-long story

As the Bauhaus celebrates its 100th anniversary, we look at the legacy of this institute and the influence it has had on modern design around the world.

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ESG
10 min read

How investment companies are (or aren’t) integrating ESG into their marketing.

We reflect on the promotion of various ESG brands, products and initiatives for the investment industry to help maximise your ESG marketing effectiveness.

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Iconic bottle brand: coca-cola & absolut vodka
5 min read

Brand is not just a logo

The logo is not the brand. It also shouldn’t be the only memorable element of your brand’s visual identity.

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unusual-type-blog header image
5 min read

A look at inspiring web typography trends

We have compiled examples of some of the most engaging, inspiring and unusual typographic trends we’ve seen in web design.

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