Candriam Investors Group
A new name and identity for a big-bank asset manager
The next steps
Following Candriam’s launch of the new name and their acquisition by New York Life, we created a multi-channel European marketing campaign to promote their Absolute Return flagship funds.
We developed a messaging framework and formulated campaign materials for a range of online and offline collateral incorporating advertising, direct mail, literature, e-marketing and a campaign micro site.
From the ashes the phoenix rose and is now flying high.