Clearstream

Clearstream is one of Europe’s leading post-trade infrastructure providers. A subsidiary of Deutsche Börse Group, Clearstream holds approximately 22 trillion euros of assets under custody and provides settlement, custody, and asset servicing to banks, brokers, and financial institutions across global capital markets.

The challenge

Fin is a long-standing partner of Clearstream across a number of marketing projects. Clearstream aproached Fin to develop a positioning framework and campaign creative and messaging framework for the launch of its new digital securities infrastructure.

This is a significant and long-term investment in hybrid post-trade technology enabling clients to access both traditional and tokenised asset markets through a single, regulated platform.

The challenge was to translate a technically complex infrastructure programme into a clear, compelling, and commercially relevant campaign proposition for a sophisticated international institutional audience, while ensuring the messaging worked equally for clients operating in traditional markets and those moving into digital asset services.

The solution

Fin International worked closely with Clearstream’s management, marketing, and digital teams over an extended period to develop a structured messaging framework, from a campaign lead message and value proposition through to secondary messages and client benefit statements. The resulting positioning framework established a clear hierarchy: leading with new products, new revenue streams, and new growth opportunities as the primary client benefit, supported by the hybrid infrastructure narrative and underpinned by the campaign headline “Hello Hybrid,” with “Digital first. Hybrid by design.” as its supporting campaign line.

From this product messaging foundation, Fin International developed a range of optional creative executions to bring the proposition to life for a marketing campaign. The selected concept centres on “Hello Hybrid,” in which “Hello” is translated into multiple languages, reflecting the pan-European scope of the campaign and the universal relevance of the hybrid proposition.

The creative visual language pairs contrasting imagery of traditional and contemporary equivalents, a vinyl record alongside a digital music player, a classic elegant sailing yacht alongside a modern sleek motor boat, communicating the coexistence of traditional and digital worlds as equally valid and simultaneously accessible choices.

To learn more about Clearstream’s revolutionary digital infrastructure click here.

The result

Clearstream launched its digital securities infrastructure campaign with a coherent, audience-led messaging platform built to work across multiple channels and client segments. The campaign positions Clearstream as the leading institution making hybrid post-trade infrastructure accessible to the
market, giving every client a regulated, trusted, and operationally proven path into the digital economy at their own pace.

Clearstream said the following praise for Fin’s work:
“One of the most rewarding parts of brand management is finding the right
creative expression for a complex story.

What happens when you bring together the worlds of finance and digital
innovation? A campaign that makes complex concepts feel simple, relevant,
and human.

A big thank you to Fin International for their creativity, strategic thinking, and
ability to turn our Digital Infrastructure story at Clearstream into something
truly memorable. They helped us bridge two worlds and create a narrative
that reflects how digital infrastructure is transforming financial markets.
Great brands aren’t built by simplifying complexity. They’re built by making
complexity meaningful.”

Talk to us – To arrange an informal, non-committal chat with Fin on how we
can support your brand, campaign, or digital presence, call or email Eliza
Mould on 07506 552 599 / e.mould@fininternational.com