STOXX<br><small> A social media awareness campaign</small> background

A social media awareness campaign

A brand transformed, no phone box required…

The challenge

To celebrate the 25th anniversary of the DAX index, Fin was commissioned to design a character which would be the centrepiece of the day’s celebrations on the streets of Frankfurt.

The solution

The character needed to personify the DAX index (then the champion of Europe) and embody its positive qualities. This character was to be made flesh (turned into a costume) around which a PR and social media campaign was built.

The outcome

The superhero we created met his public on Frankfurt’s streets and in its stock exchange. He was reported in 69 articles across traditional media (25 in print and 44 on TV); delivered an equivalent advertising value of almost €1.2m; improved all same-day social media metrics massively, from a 100% increase in Twitter followers to a 470% increase in visitors to the DAX Facebook page.