Fin recently worked with Clearstream – a leading European provider of post-trading services and a wholly owned subsidiary of Deutsche Börse – to launch a campaign promoting its flagship CSD platform in Europe. Fin has supported Clearstream across many projects over a number of years.
The Challenge
Clearstream was restructuring and rebranding its pan-European post-trade business to establish Clearstream Europe AG as the leading European CSD of choice.
Our mandate was to:
- Develop a brand proposition positioning Clearstream Europe as the leading CSD platform in Europe.
- Build a comprehensive CSD messaging platform that highlighted key features and addressed client needs.
- Translate this messaging into a creative campaign concept and execute it across a variety of media platforms and formats to deliver their CSD message before, during, and after SIBOS.
Our solution
We reviewed several internal reports on Clearstream’s CSD offering, which informed a series of guided discussions with senior stakeholders to further explore the proposition.
In these initial discussions, we identified three key client concerns: Fragmented market access; Operational inefficiencies; and Regulatory compliance.
From these insights, we developed a messaging platform built around three core propositions:
- Clearstream handles over 50% of all T2S transaction volume, making it the No.1 provider in Europe.
- Clearstream’s pan-European reach enables clients to connect with all CSDs across Europe, simplifying cross-border investments.
- Clearstream’s single asset-servicing platform is unique in Europe, providing smooth and simple transactions with access to all CSDs, including ICSDs.
