Unusual use of typography styles we’ve seen
Typography is a creative element of design that is important for the branding of your business.
The choice of font style can present a more sophisticated outlook on your firm, and create a comprehensive brand identity.
Text style also contributes to the personality of a website and most importantly communicates messages clearly to readers.
In this blog, we take a look at the interesting, inspiring, but yet unusual usage of typography styles used in web design.
As discussed in our digital web design trends for 2018, bold typography remains prevalent across the industry.
Bold text styles are a clear simple way to stand out, and great for section headings or highlighting data.
When choosing a text style it is important to choose a design that suits the message you are trying to convey.
A bold typeface can be used to enhance the visual identity of a corporate brand.
Here are examples of impactful bold typography usage we’ve seen.
A core function of typography is readability because viewers should always be able to read content easily.
Minimalistic styles are great for this as they have a clean interface, which is great for a professional website.
This text style also enables users to remain focused, and eliminate distraction from other page elements.
Take a look at these sleek examples of minimalistic typography.
Bright coloured text
The use of coloured text adds another dimension to typography and contributes to the visual difference of a page.
Playing with bright colours is very popular amongst designers as it is a great way to attract attention.
The effective use of colour is also a step away from the boring predictable design.
Here are examples of this technique being used on company websites.
One trend we are seeing is a dynamic composition of elements within typography.
Taking a creative approach to text has the effect of alluring audiences to a page.
We are now seeing an unusual displacement of letters converted into real life objects.
Here are some stunning examples of this type of lettering on a site.
Another part of creative typography includes the trend of chaotic text.
This typographic style is based on the unconventional arrangement of letters.
Although it is quite unusual it offers a more dynamic composition whilst keeping readability.
Take a look at these approaches to chaotic typography on a site.
We hope you’ve been inspired by these variations of typographic examples.
The choice of typography for your website contributes to the overall design of your site.
Now it’s time for you to start thinking about font styles that will be best suited for your website.