Unusual use of typography blog header image

Unusual use of typography styles we’ve seen

 

Typography is a creative element of design that is important for the branding of your business.

The choice of font style can present a more sophisticated outlook on your firm, and create a comprehensive brand identity.

Text style also contributes to the personality of a website and most importantly communicates messages clearly to readers.

In this blog, we take a look at the interesting, inspiring, but yet unusual usage of typography styles used in web design.

 

Bold typography

 

As discussed in our digital web design trends for 2018, bold typography remains prevalent across the industry.

Bold text styles are a clear simple way to stand out, and great for section headings or highlighting data.

When choosing a text style it is important to choose a design that suits the message you are trying to convey.

A bold typeface can be used to enhance the visual identity of a corporate brand.

Here are examples of impactful bold typography usage we’ve seen.

Black and White Logo Design Logo design for Thompson wealth management by K Studio™
Bold text logo design for Thompson Wealth Management by K Studio™

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bold typography of IBM Plex™ typeface by IBM Design

 

Minimalistic

 

A core function of typography is readability because viewers should always be able to read content easily.

Minimalistic styles are great for this as they have a clean interface, which is great for a professional website.

This text style also enables users to remain focused, and eliminate distraction from other page elements.

Take a look at these sleek examples of minimalistic typography.

 

A type-led corporate website for Victory Advisors – a London-based privately-held investment and advisory firm.
A type-led corporate website for Victory Advisors by Saentys

 

 

 

 

 

 

 

 

 

 

 

 

B37 Venture Capital firm new brand and website by TWG
B37 Venture Capital firm new brand and website by TWG

 

 

 

 

 

 

 

 

 

 

 

 

Bright coloured text

 

The use of coloured text adds another dimension to typography and contributes to the visual difference of a page.

Playing with bright colours is very popular amongst designers as it is a great way to attract attention.

The effective use of colour is also a step away from the boring predictable design.

Here are examples of this technique being used on company websites.

 

Bright use of typography SEE Lexus Website by Five & Done (U.S.A.)
SEE Lexus Website by Five & Done

 

 

 

 

 

 

 

 

 

 

 

Colourful typography usage example by Phoenix Creative Studio (Canada) Louis Paquet & Fouad Mallouk
Intercore holding and investment company website by Phoenix Creative Studio (Canada) Louis Paquet & Fouad Mallouk

 

 

 

 

 

 

 

 

 

 

 

Creative Typography

 

One trend we are seeing is a dynamic composition of elements within typography.

Taking a creative approach to text has the effect of alluring audiences to a page.

We are now seeing an unusual displacement of letters converted into real life objects.

Here are some stunning examples of this type of lettering on a site.

 

Talk PR Agency Creative Typography With Moving Image Gif
Creative typography usage on Talk PR Agency homepage

 

 

 

 

 

 

 

 

 

 

 

 

Kasra Design Studio typography for animated explainer video
Creative Typography using objects by Kasra Design Studio

 

 

 

 

 

 

 

 

 

Chaotic Typography

 

Another part of creative typography includes the trend of chaotic text.

This typographic style is based on the unconventional arrangement of letters.

Although it is quite unusual it offers a more dynamic composition whilst keeping readability.

Take a look at these approaches to chaotic typography on a site.

 

Chaotic typography example from QED Website
Chaotic typography example from QED

 

 

 

 

 

 

 

 

 

 

 

Chaotic typography example from Impossible is Inevitable by Sulliwan Studio
Chaotic typography example from Impossible is Inevitable by Sulliwan Studio

 

 

 

 

 

 

 

 

 

 

 

We hope you’ve been inspired by these variations of typographic examples.

The choice of typography for your website contributes to the overall design of your site.

Now it’s time for you to start thinking about font styles that will be best suited for your website.

If you have any questions about design elements, and what it means for your website, get in touch with us here.

 

Article Source: Graphic design trends 2018 | Typography trends | Modern Typography