Very often, motion design presents an opportunity to step out of the ordinary and let our imagination go wild. From animating your logo to telling that great story in a video format, motion design is usually used to tell stories and strengthen an idea in a way no picture can.
With the rapid evolution of technology, trends in motion design have changed drastically over the years. They went from simple shape animation to 3D animation.
We think that being aware of what’s currently done in 2019 can help you improve your brand and better communicate the right message to your audience.
However, while the trends we are about to present can be exciting, it’s important to understand that blindly using any trend is not recommended. The usage of one style has to make sense in context of your brand.
So, here are a few trends and techniques which caught our attention in 2019:
Kinetic type has been used in motion design for a very long time but it’s still one of the main styles used in 2019.
The main difference is that now, designers are pushing the boundaries of animated typography. They are stretching, twisting, pixelating and morphing text in all directions.
Isometric design was a solution found to represent three-dimensional objects in two-dimension screen. In motion design it is relatively new and still manages to be relevant in 2019. This style is mostly used in video to explain a process or take the viewer on a journey.
2D and 3D
Mixing 2D and 3D can remarkably enhance any storytelling with more lifelike images. These kinds of animations may first appear flat, even paper-like, but the integration of camera movements from different angles give the elements volume and depth.
Recently, grain in motion design has been used to move away from those clean geometric shapes that can be flat and a bit lifeless. Grain is used to bring more texture and life to your visual. It’s also recently been used on some videos to make them feel more human and relatable.
The use of thin lines has been popular at the moment as they give great flexibility in your design, from indicating direction to defining your shape. This style can also be used to give a scientific and technical vibe to your video.
if you’ve seen one, it’s hard not to fall in love with them. It’s an evolution from the usual static logos. They work well with digital video and expand on the story you want to tell.
We hope you’ve been inspired by these motion graphic examples. If you have any questions about motion graphic design, and what it means for your next project, get in touch with us here.