Content Marketing
While a lot of financial companies produce great research and insightful commentary, much of it – due to lack of packaging and distribution techniques – never sees the light of day and is disconnected with the marketing strategy.

Using a combination of our specialist writers, creative designers and digital experts, Fin has been able to bridge the gap bringing white paper content to life in many different engaging formats and channels. 

Insight: Inbound Marketing For The Financial Sector


 

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Press Release

Use the wide-reaching coverage of key media publications to raise the question, or the findings, within your white paper using creative copywriting to engage not only with the reader of the publication but also its editorial team to feature your paper’s debate. Create a Twitter, LinkedIn, Facebook group to notify your community of the release.

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Sales materials

Take a client through the white paper’s big question, background, findings and your conclusions within comprehensive coverage; or develop a brief snapshot to present the highlights of the issue and findings, as digital or printed mediums. Present or sent directly to your audience or access an online version.

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Spokesperson video

Create a closer relationship with your audience through direct eye contact and engaging dialogue within video. A less expensive medium than many think and presented on your own web site, proprietary online ‘TV’ channel and You Tube page. Create a Twitter, LinkedIn, Facebook group to notify your community of a link to the video.

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Animated info-graphics

Take the reader through the story of your white paper using the creative medium of animation, bringing data and charts to life within punchy graphics and compelling narration. Use at a client event and added to your web site, proprietary online ‘TV’ channel and You Tube page.

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Abridged brochure

Be direct with your content within an ‘Executive Summary’ of your white paper, succinctly captured within info-graphics and creative writing will provide your audience with a engaging snapshot of your full paper. Present or sent directly to your audience or access an online version.

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Advertising

Send a signal to a wider audience, than your data base, of your white paper through placing digital banner ads on web sites relevant to your target audiences leading with a creative headline to arouse curiosity and interest.

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Static info-graphics

Present the outcome of your data interrogation with clarity and directness through stylish info-graphics delivering the punchline of the data succinctly and in a visual signature styling of your own.

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E-Book

The interactivity of the online E-Book encourages exploration of your data, with graphical data built on screen and embedded videos. The extensive user-tools within E-Books ensures it meets the viewing, printing and distribution needs of the reader. Create a Twitter, LinkedIn, Facebook group to notify your community of a link to the E-Book.

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Micro Website

Engage your audience with support content housed within a fully branded microsite, housing white papers, spokesperson video; the central hub for all many of the materials used within a content marketing approach. Plus providing accurate metrics for campaign ROI.

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Social Media

Social media provides an opportunity of a personalised platform to connect and communicate with your clients. By using social media as a way to introduce your content, you can speak directly to your clients in an mode they are comfortable and help increase awareness of your brand as well as build brand value. 

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