The challenge
To celebrate the 25th anniversary of the DAX index, Fin was commissioned to design a character which would be the centrepiece of the day’s celebrations on the streets of Frankfurt.
STOXX
A social media awareness campaign. A brand transformed, no phone box required…
The solution
The character needed to personify the DAX index (then the champion of Europe) and embody its positive qualities. This character was to be made flesh (turned into a costume) around which a PR and social media campaign was built.
